MAZATLAN

Long favored by cruise ships (the port was supported by Princess made famous by "The Love Boat"), Mazatlan hopes to regain its position as the "Pacific Pearl" of the Mexican Riviera. And with its revitalized downtown, vibrant artist community, numerous beaches, and a focus on improving passenger service and safety, the city seems poised for success. Mazatlan's tourism industry was born in the 1960s when celebrities like John Wayne arrived in search of the trophy. The beaches were also a central draw, first for cruisers and spring breakers and then for a more diverse crowd of tourists. Now, you'll find a growing number of American and Canadian ex-pats, particularly artists attracted by the city's cheaper real estate, cost of living, and café camaraderie.